Lynx Marketing
Mumbai, 400001
Lipton, the world’s largest selling tea brand, is an iconic brand for the youth through both its hot and cold formats. Lipton Yellow Label is Unilever’s global tea brand and sells in many countries across the world with tea bags, packet tea and Lipton ice tea. Lipton ice tea, the international ice tea drink, is available in India in lemon and peach flavors. It is available in 250 ml glass bottles, 200 ml vending cups, 205 ml cans and one litre tetra packs. The company has created an alliance with Pepsi to market, sell and distribute Lipton ice tea. The company itself has over 15,000 vending machines. The alliance will further strengthen the out-of-home consumption of tea and coffee.